Central Food Technological Research Institute (CFTRI)
Project Overview
These ready mixes could find a ready market in the urban middle income working families. Of all the ready mixes type of convenience foods, gulab jamun mix the most popular, highest selling item.
Benefits
Fast urbanization in India and better purchasing power of the middle income group combined with the value attached to convenience can be expected to create a large demand for instant mixes. Besides this, there seems to be a good export potential for these products, wherever Indians have settled.
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