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The convenience foods have a social relevance to the extent that it has been responsible towards blending the food habits of different regions and ethnic groups with varied tastes. This ready mix provides convenience reducing drudgery and novelty to the housewives. The housewives can have the satisfaction of preparing these items at home. These ready mixes could find a ready market in the urban middle income working families. Of all the ready mixes type of convenience foods, gulab jamun mix the most popular, highest selling item