Life Sciences & Biotechnology

With the ever-increasing demand for soft beverages and fruit based beverages, both carbonated and still are available in the market in plenty. India offers itself a potential market for these products. Our country holds, perhaps a second position in the production of sugarcanes, next only to Brazil. All the sugarcane produced in the country is not lifted by the sugar mills, leaving almost one third for use in the production of gur and khandsari. Again, there is not much market potential for these products. This necessitates finding ways and means of using sugarcane for other purpose. It is in this context, a process has been developed for the preservation of sugarcane juice as a bottled beverage. The beverage, being natural, possesses a lot of medicinal and curative properties in the treatment of several ailments. The beverage is calorific and nutritive. In addition it is designed (fortified) to provide the desired essential minerals and vitamin